Attendee lists, if you get them at all, arrive too close to the event to plan around
For marketing
Which event should you be at? And who should you target there?
Events are a huge spend, and brand is a valid goal. But event ROI can be about demand capture and brand. Know exactly which accounts from your ICP will be there, and prioritize booth meetings with those who have a reason to buy now.
The problem
Field event budget gets spent before knowing who'll actually be there
Booth conversations happen with whoever walks up, not your highest-fit accounts
Post-event follow-up starts too late because business cards and scan lists still need to enter CRM
The Single System behind every event you sponsor
Hivekind grades every event attendee against your ICP and stays useful through pre-event outreach, on-site meetings, and post-event follow-up.
Marketing teams get consistent execution, grounded in strategy
Know who's attending before you commit spend. See your ICP's overlap with an event's attendee list ahead of time, so the sponsorship decision is more informed.
Grade attendees, don't just get a list. Prioritize booth meetings and pre-event outreach around accounts graded A/B/C against your actual ICP, not an anonymized list.
Keep strategy alive through execution. Your positioning, ICP, and messaging live in one system that every campaign and outreach message draws from, rather than decks saved in a drive.
Get full-lifecycle support. Pre-event outreach, on-site meeting prioritization, and post-event follow-up all draw from the same account list; nothing gets rebuilt at each stage.
Sales gets the same attendee list, ready to work
Once you know who's attending, your sales team gets the same graded list, so booth meetings turn into follow-up sequences without handoff issues.
- Shared attendee grading between marketing and sales
- No lost momentum between booth meetings and follow-up
- Post-event pipeline built on the same account priorities used going in
Build upstream. Make better pre-pipeline decisions.