HiveLoop helps B2B go-to-market teams reduce upstream pipeline risk by improving targeting, timing and buyer-group coverage; replaces multiple tools with one agentic decision engine.
SAN FRANCISCO, CA — January 20, 2026 — Hivekind today introduced a new go-to-market category with the launch of HiveLoop: the first Pre-Pipeline System designed to improve deal outcomes with early, deliberate decisions before pipeline exists. Target accounts in, pipeline out.
While most go-to-market tools today focus on tactical execution, Hivekind addresses a critical blindspot in revenue operations: pipeline risk created upstream, before opportunities appear in CRM. Old school approach to account identification, static contact lists, delays in signal interpretation, and single-threaded sequenced prospecting often constrain pipeline quality and predictability.
“Pipeline problems rarely start after opportunity creation,” said Raj Badarinath, Founder and CEO of Hivekind. “They start earlier - when teams guess which accounts matter, miss acting on signals, or engage champions without full coverage across the buyer committee. Today, we’re launching HiveLoop to bring clarity to those decisions, so sales execution pays off.”
A Growing Problem for CROs, RevOps and Growth Leaders
As B2B deals have become more self-directed and multi-stakeholder, GTM teams are under increasing pressure to generate pipeline predictably - without adding headcount. Yet often, critical decisions about targeting, timing, and coverage are not given enough thought.
Industry data shows that most lists remain static for months together, even as buyer intent changes. A good 40% of late-stage deals stall due to missing stakeholders or lack of consensus. The result is a bloated pipeline and missed forecasts, with teams trying to brute force it.
Introducing the Pre-Pipeline System
HiveLoop is built around a simple but critical idea: pipeline predictability starts with deliberate, well-rounded strategy. As the agentic decision engine behind Hivekind’s Pre-Pipeline System, HiveLoop continuously determines:
- Who to engage — which accounts are worth sales effort right now, based on evolving fit, signals, and historical win/ loss outcomes
- When to engage — when sales prospecting should begin, pause, or stop as buyer context changes
- How to coordinate — how to engage complete buyer groups across roles, messages, and multiple channels as one system
“HiveLoop’s messaging doesn’t follow the patterns prospects are trained to ignore. It reads differently, creates a real pause, and actually gets people to read”, said Julio Somohano, SVP Sales at Cycle Labs. “What really stands out is how it brings everything into a single, repeatable process. You can stitch together six tools to do this, but it’s expensive and hard to scale. HiveLoop makes repeatable outbound success simple - and the HiveKind team has been fantastic to work with.”
HiveLoop prioritizes accounts and maps internal knowledge to ensure high relevance, reducing account burnout from static sequences.
Sales gets no-guess, pipeline-ready accounts, where each key stakeholder is primed for deeper conversations.
Designed for Transparency, With Clear Decision Tracing
Unlike traditional scoring models or opaque AI tools, HiveLoop is built with full decision transparency. GTM leaders can see which inputs were used to create messages, how channels worked together, which roles engaged, and how those decisions evolved over time.
Built from the Trenches
Hivekind was founded by leaders who have lived the consequences of fragmented go-to-market systems firsthand.
“My conviction comes from the trenches,” said Badarinath. “I’ve scaled companies from $10M to $40M ARR, driven millions of dollars in pipeline growth, expanded markets by billions, and led multiple exits. Across every journey, the pattern was the same: growth falters because the GTM engine runs on disconnected tools and static playbooks. Our goal is simple: give every CRO and CMO confidence that their pipeline will deliver.”
Availability
HiveLoop is available in beta to B2B SaaS teams in the US, UK and India, with initial deployments focused on growth stage and PE backed companies seeking to improve pipeline predictability and reduce wasted sales effort.
To learn more or see HiveLoop in action, visit hivekind.ai.
About Hivekind
Hivekind runs the Pre-Pipeline System that decides who to target, when to act, and how to engage across buyer groups, and not just single roles. While traditional tools run static playbooks, Hivekind uses AI Agents to define clear targets and adapt outreach in real-time, delivering sales ready accounts - so GTM leaders get predictable pipeline. Founded by experienced revenue and marketing operators, Hivekind is headquartered in the Bay Area with offices in San Francisco and Bangalore.
